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Online reach in Great Britain already stands at 67% - that's 31.7m people (TGI Q1 2006)
Among internet users, over 20% of all time spent exposed to media is now spent online (BMRB Internet Monitor 2005)

79% of users access the internet at least once a week, with 52% online everyday/most days (TGI Q1 2006)

55% of users state they would be lost without online access (Millward Brown / EIAA Media Consumption study November 2004)

The internet today is demanding over a quarter of weekday media time (Aged 15+ online, BMRB Internet Monitor Q3 2005)

Online advertising topped £653.3 million in 2004, a year-on-year increase of 60% that pushed the market share to 3.9%. By comparison, radio's market share during the same period was 3.8%. Rapidly rising demand for broadband internet access and increased advertiser confidence have pushed online's market share beyond that of radio.

(2004 PwC and WARC tracking study figures, commissioned by the IAB and published on 5 April 2005)